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The Buyer's Journey & HomeSpace: See What Your Buyers Really Think

From the first conversation to closing, guide your buyers and see how every person in the journey feels about every home.

Written by Yvonne Thomas

Why HomeSpace changes the game

Every agent knows the moment. You walk out of a showing and one buyer is already picking paint colors while the other goes quiet in the car. Ask how they felt and you'll hear "it was nice." That isn't much to go on. HomeSpace gives you the real picture. Every buyer in the journey reacts to every home on their own terms:

  • Considering or Not for Me: a quick yes or no on each property

  • Overall Feeling: a star rating for the whole home

  • Detailed Home Score: ratings for location, neighborhood, floor plan, kitchen, primary bedroom, bathrooms, outdoor space and condition

  • Loved Most and Biggest Concern: the one thing that won them over and the one thing holding them back

  • Notes and questions: their own thoughts, in their own words, plus a way to tell you when they want to make an offer

You get more than feedback. You see how each buyer thinks. You can spot what they keep coming back to, what's a deal-breaker, and where the two of them don't agree yet.

That last part matters. When one buyer loves a home and the other doesn't, HomeSpace marks it as a Split so you know it's worth a conversation with both of them. (And if it's truly 50% love and 50% hate, you can always joke that you're happy to sell them two homes.)
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Buyers can also add homes they find online or spot while driving through a neighborhood. You're notified each time, so their search stays in one place instead of scattered across texts and screenshots.


Meanwhile, the Buyer's Journey shows your clients everything you're doing for them: the showings, the milestones, the offers and the work that happens behind the scenes.

Your Buyer's Journey training path

Step 1: Create the journey

Step 2: Bring your buyers in

Step 3: Welcome them home

Step 4: Shop for homes together in HomeSpace

Step 5: Move from showings to closing

Step 6: Show the value you delivered

Tip: Invite every buyer on the journey, not just the main contact. The more people who rate homes in HomeSpace, the clearer the picture you get. And lets not forget that ore people will be impressed with your services and all you do, so this may increase your referral opportunities!

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