Why the Seller's Journey matters
Once the sign goes in the yard, your seller starts wondering. Is anyone looking? What are buyers saying? Is my agent doing anything? Most of the work you do to sell a home happens where your seller can't see it. When they can't see it, they start to doubt it.
The Seller's Journey changes that. From pricing the home and getting it ready to list, through showings, offers and closing, your seller gets a clear view of where things stand and everything you've done along the way.
Showings your seller can see
Showings are one of the biggest sources of stress for a seller, and one of the best chances for you to show your value. With the showings feature on a listing journey, your seller can see:
Who has shown the property
Whether feedback was requested after each showing
Whether feedback was received
And when a buyer's agent doesn't respond the first time and you have to follow up more than once, your seller sees that too. Instead of wondering why there's no feedback, they can see how persistently you chased it down.
You'll find Showings and Open houses on the Marketing tab of every selling journey. For step-by-step instructions, see Showings & Open Houses: Track Every Showing and the Feedback Behind It.
Let your showing software do the work
Using a showing service or electronic key system to manage showings? If that software offers a calendar integration, you can very likely send those showings to the Google or Microsoft 365 calendar you've connected to Rayse. From there, showings on your connected calendar file themselves on the listing's Marketing tab, with no double entry. Open houses scheduled through the MLS show up on their own too.
Tip: Make sure the showing appears on your calendar as a public (not private) event so Rayse can see it. Follow your brokerage policy and keep sensitive details out of event descriptions.
Market the listing with PropertyBoost
Through our partnership with PropertyBoost, Rayse agents can turn any listing into professional Facebook and Instagram ads in just minutes, with no design or technical skills required. Ads reach buyers across Newsfeeds, Reels and Stories, and a 7-day ad delivers 2,000+ local views on average. Leads come straight from the ad to your CRM, and about 10% of them are conversation-ready.
How it works in Rayse
Open the selling journey and select the Marketing tab.
In the PropertyBoost section, select Boost this property.
Pick your template and budget at checkout. PropertyBoost builds the ad from the MLS listing and runs it.
Watch Impressions, Clicks, Shares and Leads come back to the Marketing tab, so you can show your seller what the marketing did.
Before you boost: PropertyBoost identifies you by your MLS agent ID. If Rayse doesn't have yours on file yet, you'll see an MLS agent ID needed notice. Select Add your MLS agent ID to add it.
Build your ad your way
Ad options: Image or Motion
Boost types: Just Listed, Featured Listing, Open House, Price Reduced, Just Sold, Partner Boost
Templates: Classic, Modern, Agent Branded, Motion, Luxury
Branding: Agent Branded or Listing Focused
Duration: 3 days, 7 days, 3 weeks or 4 weeks
Tips for better results
Run both an Image and a Motion ad to maximize reach and capture attention.
Use more than one boost type per listing, such as Just Listed, then Open House, then Price Reduced, to keep the property fresh in the feed and reach different buyers at every stage.
Mix your templates so your ads stand out and don't blend into the scroll.
Pair branding with listings: use Agent Branded ads to build recognition and trust, then Listing Focused ads to spotlight the property.
Match the length to the goal: short boosts create urgency for events like open houses, and longer boosts build steady exposure over time.
Find the PropertyBoost resources on the Rayse Academy page.
What your seller sees
When your seller logs in, they're greeted by name and see:
A plain-language Where things stand summary
Key numbers: activities, buyer showings, offers, and days working together
A Showing Feedback summary, plus their showings and open houses
Their offers and each offer's status
A milestone-by-milestone recap of your work, from pricing the home and getting it ready to list to pre-listing due diligence and beyond
Your Seller's Journey training path
Step 1: Create the listing journey
Journeys: Creating and Organizing a Journey on your Rayse Desktop: set up a new seller journey step by step.
Journeys: Creating and Organizing a Journey using Rae: or just tell Rae and let it build the journey for you.
Step 2: Bring your sellers in
Journey — Contacts and Inviting Your Client: add every seller, invite them by email or text, and add a co-agent.
Client View: Preview the Experience Before You Invite: see exactly what your sellers will see before you send the invite.
What Your Clients Do and Do Not See: know what's shared and what stays private.
Step 3: Welcome them home
Sell Side Client View — Home: the landing page that shows your sellers where things stand and everything you've done for them.
Client View — Your Agent Page: your profile and brand, front and center.
Step 4: Capture showings and listing activity
Showings & Open Houses: Track Every Showing and the Feedback Behind It: add showings, chase and log feedback, and track open house headcounts.
Connecting Your Calendar to Rayse: connect your calendar and bring in showings from your showing software.
Rae: Using Voice or Text to Capture Your Work: log feedback requests and follow-ups in the moment.
Locations and Travel, confirming time & miles: capture your time and mileage for the listing.
Step 5: Work through offers to closing
Working Through Offers: Show Your Clients the Bottom Line: compare offers and show your seller which one nets them the most.
Journey — Offers: record offers, follow a counter chain, and review Estimated Net.
Journey — Milestones: mark the moments that matter along the way.
Journey — To-Dos: keep the promises you made to your sellers visible.
Journey — Questions: answer your sellers' questions in one place.
Step 6: Show the value you delivered
Journey — Timeline: a running record of the confirmed work on the journey.
Generating a Client Report: turn that work into a client-ready summary.
Tip: A quiet week of showings is when your seller needs you most. Log every feedback request and follow-up, so even a slow week shows how hard you're working for them.